European fast fashion giant, WE, opened on January 20 its first flagship store in Shanghai, which is its largest flagship store in Asia, followed by the opening of another two stores in Ningbo of east China's Zhejiang province and Chongqing of west China respectively. WE headquarters in Utrecht in the Netherlands and is part of the Netherlands Logo International Fashion Group, which owns O'Neill, Beldona, Setpoint, Waalwear Men & Kids, etc. Founded in 1917, WE put forward the "fast fashion" concept in 1962, adhering to fashion line and parity line, with fashionable styles and abundant product categories. WE has a professional group of nearly 300 young and trendy designers, and cooperates with several well-known international design studios. The shortest time is just 15 days for a product from design to putting on the counter.